Location: Belmont, NC

Job Summary:

The primary goal of the Director of e-Business will be to lead online marketing programs to drive site traffic and transactions, including SEO/SEM, affiliate marketing, email and social media.

Responsibilities:

- Manage day-to-day operations of e-commerce sites
- Establish strategy and marketing plans to drive traffic and sales
- Develop amd manage online markting and promotinal calendars, including campaigns and promotional offers
- Create informatin architecture, templates and other specifications and work with IT and Suppliers on developing website features
with the goal to improve user experience
- Determine products for e-commerce store (product images, descriptions, cross promote, online merchandising)
- Monitor daily sales; maintain updated e-commerce sales reports; monitor online traffic trends and sources
- Track ROI and manage site P&L

Web Marketing:

• - Develop and implement online content updates to engage with customers and drive traffic and sales
• - Develop and implement online markeing plan to support seasonal product and merchandise promotions
• - Manage online communication channels including websites, micro sites, email and social media channels from strategy through
• creative development, contest distributin and traffic tracking and analysis
• - Implement online marketing opportunities that support specific promotions with third parties, such as Amazon and others
• - Interface with IT and internal and external web developers for web development and trouble shooting
• - Manage SEO/SEM agency and oversee search engine marketing strategy from keyword selections, key page optimizatins and
• external linking strategy
• - Build and manage online marketing budget
• 
  Requirements:
• - A minimum of 5 years e-commerce experience with industrial products
• - Bachelor's degree in Marketing or similar concentration
• - Significant experience in e-commerce marketing and operations
• - Significant experience in web marketing, including SEM, email programs, display ads, affiliate marketing and social media
• - Experience building email database for acquisition and retention marketing purposes
• - Web programming knowledge helpful, though not required
• - Strong financial and business acumen, including analytical ability
• - An exceptional attitude and flexibility as well as the ability to wear many hats
• - Ability to be strategic as well as hands on
• - Creative thinker and problem-solver
• - Strong communication skills
• - Good creative judgement
• - Self-motivated and a true entrepreneurial approach
•